Our Companies
The family of businesses behind Texas Latin Radio — sourcing, distributing, and serving the authentic Colombian and Latin American products, food, and service that Texas families ask for.
SaborCol
Wholesale Colombian Food Distribution
SaborCol is the institutional bridge between Colombia's leading consumer brands and grocery shelves across the United States. Operating under full cold-chain compliance from a network of six operations centers — with sourcing headquartered in Medellín and distribution anchored in Houston and Austin, Texas — SaborCol imports, stores, and distributes the brands Latino families recognize and ask for: Alpina, Yupi, Margarita, Tosh, Crem Helado, Zenú, Saltín Noel, Campi, Yogo Yogo, Sello Rojo, Postobón, Don Maíz, and others.
Founded in 2020 by Colombian operators in Texas, SaborCol is an active member of AMCHAM Colombia (the Colombian-American Chamber of Commerce) and operates under FDA, FSMA, HACCP, and C-TPAT compliance frameworks. The company serves supermarkets, restaurants, food trucks, and panaderías latinas across six US states with audit-ready documentation and a bilingual account team.
Supermarket Latino ATX
Authentic Latin Grocery — Austin & Round Rock
Supermarket Latino ATX is the Central Texas grocery destination for authentic Colombian and Latin American products that aren't carried in the major chains. From traditional Colombian pantry staples, frozen specialties, and fresh produce to the snack and dairy brands Latinos grew up with, the store curates a catalog built specifically for the Colombian and Latino communities of the Austin and Round Rock area.
A neighborhood retailer with the buying power of a regional distributor, Supermarket Latino ATX is part of the SaborCol family of companies — which means shelves stay stocked with the original brands, sourced direct from Colombia, at honest prices for the families that depend on them.
Sabor Colombia
Authentic Colombian Restaurant — Round Rock & Austin, TX
Sabor Colombia brings the heart of Colombian cuisine to Central Texas across two locations in Round Rock and Austin. From the iconic bandeja paisa and freshly grilled arepas to empanadas, sancocho, and traditional Colombian breakfasts and desserts, the kitchen serves the recipes that families recognize from home — prepared the way they should be, with imported Colombian ingredients and the warmth of a Colombian table.
Whether for a weekday lunch, weekend family gathering, or a special event, Sabor Colombia is a meeting point for the Colombian community in Texas and for Texans curious about the depth of Colombia's food heritage. The dining rooms are family-friendly, the music is Colombian, and the food is unmistakably home.
Souvenirs US
Custom-Branded Corporate Merchandise — B2B Wholesale
Souvenirs US is the corporate gifting and promotional merchandise partner for businesses that want their brand in their customers' hands. With a catalog of more than 2,397 products across 12 categories — drinkware, apparel, tech accessories, bags, office gifts, eco-friendly items, and more — Souvenirs US specializes in producing bulk orders custom-printed or embroidered with the customer's logo, ready to ship.
The process is simple: send the catalog reference and your logo through WhatsApp, receive a wholesale quote, approve, and we manage the branding and delivery. From insurance agencies and real estate offices to restaurants, clinics, and major-event organizers, Souvenirs US is the practical, fast, and affordable way to put a company's identity into branded merchandise that customers actually use.
